Actimel

Full Transcript

But it's the little things in life that can make a difference like drinking denonat to mel every day, denonat to mel, a little every day goes a long, long way.

Ad Story

The ad highlights how small daily actions can make a difference, focusing on drinking Actimel every day. The endcard states Actimel helps support your body's natural defences and closes with the line, "A little every day goes a long, long way."

Creative Analysis

Overall creative impact: 2.6/10. Hook power rating: 4.8/10. Emotional resonance: 3/10. Creative needs significant refinement. Optimized for short-term response. Creative archetype: problem_solution.