Love Songs, the definitive album from the cool ruler himself, Mr. Gregory Isaacs, celebrating over 30 years of the greatest love songs ever sung. Featuring Nightmare, Love Over June, Top Ten, Tune In, and many, many more. Gregory Isaacs, Love Songs, The Box Set, three outstanding CDs, one exclusive DVD. Out now on Jetstar.
Ad Story
Flower petals fall over a textured blue background as the title 'Love Songs' appears. Gregory Isaacs is shown holding an orange flower while celebratory text and track names overlay the image. The commercial ends on a packshot-style graphic of the 'Love Songs: The Box Set' with CD/DVD contents and the Jet Star logo, stating it is out now.
Creative Analysis
Key strengths: Clear product proposition and contents, Strong genre/romance cueing for 'Love Songs'. Creative archetype: lover. Tone: informative.
