Dolly Parton DVD

Full Transcript

Free inside every copy of tomorrow's mail-on Sunday a unique 12 track album by Dolly Parton including her greatest hits. I'll be sure and get your copy of my CD free and tomorrow's mail-on-son taking it no give

Ad Story

Text-led promo announces a free 12-track Dolly Parton album inside every copy of tomorrow's Mail on Sunday. On-screen text references Dolly Parton hits while the Mail on Sunday branding stays prominent. The message ends by urging viewers to get a copy of tomorrow's paper to receive the CD free.

Creative Analysis

Overall creative impact: 6.6/10. Hook power rating: 8.1/10. Emotional resonance: 5.9/10. Solid creative with room for improvement. Balanced short/long-term approach. Key strengths: Celebrity endorsement, Clear value proposition, Time-bound urgency. Creative archetype: celebrity_endorsement.