Full Transcript

I told my mum that I walked the dog, but I didn't I forgot it was our wedding anniversary Nice! No, I had not forgotten I didn't tell my boss, his wife called earlier Forget the tickets, not my boss Feed your dark side Flamed grilled beef, transformed by cracked black pepper cheese black pepper ketchup and a darkly delicious sauce The Dark Whopper, inspired by Spider-Man 3

Ad Story

A series of humorous confessions about forgetting responsibilities leads into a darker tone. The ad introduces Burger King's Dark Whopper with ingredient callouts and positions it as “Feed your dark side.” It ends with a limited-time endcard and notes it is inspired by Spider-Man 3.

Burger King commercial featuring Dark Whopper showing Dark Whopper, Burger King drink from 2007

Creative Analysis

Overall creative effectiveness: 6.8/10. Brand memorability: 6.8/10. Response potential: 5.3/10. Key strengths: Humor via confessional 'sins', Indulgent sensory food craft, Clear thematic line tying story to product. Creative archetype: problem_solution.