Cog

Full Transcript

Isn't it nice, when things just, work?

Ad Story

A mesmerising 2-minute chain reaction made entirely from disassembled Honda Accord components cascades across a warehouse floor — gears trigger exhaust pipes, tyres roll into seats, transmissions swing into bonnets — building to the moment a key turns and a complete Accord rolls off a platform. A quiet voiceover asks: "Isn't it nice when things just work?"

Creative Analysis

Overall creative effectiveness: 9.4/10. Brand memorability: 8.4/10. Response potential: 3.8/10. Key strengths: Pattern-interrupt spectacle, Craft/engineering metaphor, Single-minded message. Creative archetype: product_demo.