Full Transcript

football, football, football, we get nothing but football, morning, noon and night shut up fuck up, fuck up, we're home, come on come on now, we're going confidence is a preference for the habitual voyeur of what is known as a morning soot can be avoided if you take the root straight through what is known as John Scott Brewer's droot, he gets intimidated by the dirty niggins, they love a bit of it who's that gun lord marching, you should cut down on your pork life mate, get some exercise have you done that? because you like it now what I mean?

Ad Story

A rapid, profane monologue about football and lifestyle plays over the spot. Near the end, an endcard appears repeating the phrase "just do it". The ad ends without a clear call-to-action or URL.

Nike commercial featuring Nike (brand campaign) showing Nike football boots from 2008

Creative Analysis

Overall creative effectiveness: 8.1/10. Brand memorability: 8.7/10. Response potential: 3.3/10. Key strengths: celebrity_authenticity (Ian Wright/David Seaman), high-energy match action, edgy shock-value audio. Creative archetype: anthem.