Full Transcript

I am sensitive to the cold weather and therefore I need, you know, it's like, you know, a priority for me when I first arrived in England to come to a house that had heating, you know, I wouldn't be here otherwise, you know, it's nice to know that you can go home and you'll be a bit warmer and you know, it's very agreeable to be, you know, heated up. I mean, I just think for monetary reasons, I just think that it's great. I don't know, I just think it's a skill word, really. For all your creature comforts, heat electric.

Ad Story

A person explains they are sensitive to cold and needed a home with heating when arriving in England. They describe the comfort and monetary benefits of being warm at home. The ad ends on a brand endcard: "For all your creature comforts" with Total Heating / Heat Electric.

Heat Electric commercial featuring Home heating (heating installation/service) showing HEAT ELECTRIC heating services from 2007

Creative Analysis

Overall creative effectiveness: 7.3/10. Brand memorability: 7.7/10. Response potential: 3.4/10. Key strengths: Distinctive character concept (puppet parrots testimonial), Relatable problem framing (cold sensitivity), Comfort/benefit language. Creative archetype: testimonial.