Full Transcript

Oh, electric arms, yeah? Yes, they are easy to clean, they're just wipe over, wipe over, and it looks like new. It looks good, and... Not like some of these other things, you know, that are just there to, you know, oh, this looks pretty in my kitchen, you know, it's there to do its job, and it doesn't do it well. And it does it efficiently, doesn't it, Andrew? That's right. Yes, Dad. For all your creature comforts, cook Electric.

Ad Story

A father discusses how the electric arms are easy to clean and do their job efficiently, contrasting them with other kitchen items that look nice but perform poorly. He gets agreement from Andrew, then the ad ends on a GE endcard with the line "For all your creature comforts."

Heat Electric commercial featuring Electric arms (kitchen appliance component) showing Electric cooking appliances (implied), Hotpoint appliances from 2007

Creative Analysis

Overall creative effectiveness: 7.3/10. Brand memorability: 7.9/10. Response potential: 3.5/10. Key strengths: Humorous anthropomorphism / character charm, Distinctive format (Creature Comforts-style testimonial), Clear single benefit (easy cleaning). Creative archetype: testimonial.