Slices Of History

Full Transcript

here we go, lot

Ad Story

A short spoken intro is followed by branding for Hovis bread, ending on a HOVIS endcard.

Hovis commercial featuring Bread showing Hovis wholemeal bread from 2008

Creative Analysis

Overall creative effectiveness: 8.2/10. Brand memorability: 8.7/10. Response potential: 2.5/10. Key strengths: Nostalgia / national history montage, Visual storytelling (minimal dialogue needed), Emotional contrast (dark→light). Creative archetype: anthem.

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