Full Transcript

Hi, you know what I mean, so good Mate, I'll hold on on here Hello, Sarah It's babysitter What's up? Okay, put her on Hello, Brittany It's Daddy You what? She's having nightmares About the wardrobe monsters There's no such thing as wardrobe monsters It's the boogaloo's that break in through the window That's what you want to be worried about Sweet dreams She's Two more lambooners here Whoa

Ad Story

A babysitter calls a father because a child is having nightmares about wardrobe monsters. The dad dismisses them but jokingly warns about even scarier creatures breaking in through the window. The ad ends with a BODDINGTONS NO NONSENSE endcard.

John Smith's commercial featuring John Smith's Bitter showing John Smith's Extra Smooth beer from 2002

Creative Analysis

Overall creative effectiveness: 7.9/10. Brand memorability: 6.3/10. Response potential: 3.6/10. Key strengths: Character-driven UK humor (deadpan + escalation), Clear single-scene storytelling, Punchline snap-back to normality. Creative archetype: absurdist.