Fire

Full Transcript

If your house has a major fire or flood, Norwich Union Direct will temporarily rehouse you and even your pets. And if you join us, we guarantee to beat your buildings and contents renewal premium or give you 60 pounds cash back. Contact us and see how we can make you happy.

Ad Story

The ad warns that major fire or flood can disrupt your home, then says Norwich Union Direct will temporarily rehouse you and your pets. It offers to beat your buildings and contents renewal premium or give £60 cash back, then shows contact details (norwichunion.com and 0800 404 7222) on the endcard.

Creative Analysis

Overall creative effectiveness: 5.9/10. Brand memorability: 6.5/10. Response potential: 5.8/10. Key strengths: Clear value proposition / guarantee, Problem-solution framing, Relatable risk + reassurance. Creative archetype: problem_solution.

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