Full Transcript

Love Songs, the definitive album from the cool ruler himself, Mr. Gregory Isaacs, celebrating over 30 years of the greatest love songs ever sung, featuring Night Nurse, Love Over Dune, Top 10, Tune In, and many, many more. Gregory Isaacs, Love Songs, The Box Set, three outstanding CDs, one exclusive DVD, out now on Jetstar.

Ad Story

A voiceover introduces "Love Songs" as the definitive Gregory Isaacs album, celebrating over 30 years and listing featured tracks like "Night Nurse." The ad then reveals "Love Songs: The Box Set" and highlights the contents (three CDs and an exclusive bonus DVD). It ends with an endcard stating the box set is out now on Jetstar.

Gregory Isaacs commercial featuring Love Songs: The Box Set showing Gregory Isaacs Love Songs The Boxset from 2007

Creative Analysis

Overall creative effectiveness: 5.3/10. Brand memorability: 4.3/10. Response potential: 4.6/10. Key strengths: celebrity_endorsement, clear_value_proposition, romantic_mood_cues. Creative archetype: product_demo.