It's Pimm's O'Clock
Pimm's No. 1 is built step-by-step with jug, ice and fruit, ending on a URL
Pimm's No. 1 is built step-by-step with jug, ice and fruit, ending on a URL
They spend ages on the ‘Pimm’s world’ vibe, then rush the actual ‘how to make it’ bit.
Corinne Bailey Rae2010