It's Pimm's O'Clock

Ad Story

The ad shows Pimm's No. 1 and the ingredients used to build a jug serve, including ice and fruit. A responsible drinking line appears on-screen. It ends on the tagline 'IT'S PIMM'S O'CLOCK' with thepowerofpimms.com and anyoneforpimms.com.

Pimm's commercial featuring Pimm's No. 1 showing Pimm's No. 1 bottle, Pimm's cocktail jug from 2009

Creative Analysis

Overall creative effectiveness: 6.7/10. Brand memorability: 7.2/10. Response potential: 5.0/10. Key strengths: Quirky character-driven humor, Social occasion aspiration, Distinctive mnemonic/tagline. Creative archetype: product_demo.