Full Transcript

This is the unmistakable sound of Corinne Bailey Rae The artist that brought you put your records on returns with a stunning new album, The Sea Please, the beautiful new single, I do it all again Corinne Bailey Rae, her new album, The Sea, out Monday

Ad Story

A voiceover introduces Corinne Bailey Rae and references her hit 'Put Your Records On'. The ad promotes her new album 'The Sea' and the single 'I Do It All Again', ending with an endcard showing price and availability at Sainsbury's on Monday.

Corinne Bailey Rae commercial featuring The Sea (album) showing Corinne Bailey Rae album from 2010

Creative Analysis

Overall creative effectiveness: 6.4/10. Brand memorability: 5.7/10. Response potential: 5.9/10. Key strengths: Celebrity recognition / artist-led branding, Launch clarity (what/when/where), Social proof. Creative archetype: celebrity_endorsement.