Full Transcript

Britain's great value Saturday newspaper is now better than ever, tomorrow's Daily Mail is just 50p, yes just 50p, plus free inside every copy there's a unique DVD of the extraordinary life of Diana, Princess of Wales, narrated by her friend Lord Attenborough with rarely seen film footage. A bumper 128 page paper, Britain's ultimate TV listings magazine, plus a free Diana DVD, try Saturday's Daily Mail for just 50p, yes just 50p tomorrow.

Ad Story

A voiceover promotes Britain's great value Saturday newspaper, highlighting that tomorrow's Daily Mail costs 50p. It emphasizes a free DVD about Diana, Princess of Wales, plus a bumper 128-page paper and TV listings magazine. The ad ends on repeated Daily Mail branding and the 50p price message.

Daily Mail commercial featuring Saturday's Daily Mail (50p) + free Diana DVD inside showing Daily Mail newspaper, Weekend magazine, Diana Ten Years On DVD from 2007

Creative Analysis

Overall creative effectiveness: 6.3/10. Brand memorability: 5.5/10. Response potential: 7.4/10. Key strengths: Clear value proposition (price + free gift), Celebrity/nostalgia pull (Princess Diana), Product demonstration / proof of bundle. Creative archetype: product_demo.