Just 50p Plus Free Diana DVD

Full Transcript

Britain's great value-saturday newspaper is now better than ever, tomorrow's daily mail is just 50p. Yes, just 50p. Plus free inside every copy there's a unique DVD of the extraordinary life of Diana Princess of Wales, narrated by her friend, Lord Attenborough, with rarely seen film footage. A bumper 128-page paper, Britain's ultimate TV listings magazine, plus a free Diana DVD. Try Saturday's Daily Mail for just 50p. Yes, just 50p tomorrow.

Ad Story

A voiceover promotes Saturday's Daily Mail as "better than ever" for 50p. It highlights a free DVD about Diana, Princess of Wales, narrated by Lord Attenborough, plus a 128-page paper and TV listings magazine. The ad ends on an offer card showing the 50p price and the Diana DVD inclusion.

Creative Analysis

Overall creative impact: 6.2/10. Hook power rating: 7.1/10. Emotional resonance: 5/10. Solid creative with room for improvement. Strong brand-building potential. Key strengths: Clear value proposition, Celebrity/subject interest (Diana), Authority endorsement. Creative archetype: problem_solution.