Food Monthly

Full Transcript

The Observer Food Monthly Magazine, this Sunday in The Observer

Ad Story

A short promo announces The Observer Food Monthly magazine. The endcard states it is a food magazine inside The Observer and highlights availability “this Sunday.”

Observer commercial featuring The Observer Food Monthly Magazine showing The Observer newspaper, The Observer Food Monthly magazine, Observer Magazine from 2007

Creative Analysis

Overall creative effectiveness: 5.0/10. Brand memorability: 3.7/10. Response potential: 5.2/10. Key strengths: Sensory appetite appeal, Message simplicity, Clear product identification. Creative archetype: product_demo.