Full Transcript

good times for a chain, see the luck I've had, could make a good man turn back get what I would be the first time, it would be the first time, get what I would be the first time

Ad Story

A short audio-led spot ends with an endcard promoting John Lewis for gifting. The final frames show the line “For gifts you can't wait to give” and the brand name, with shopping channels listed as in store, online, and mobile.

John Lewis commercial featuring Gifts (John Lewis retail) from 2011

Creative Analysis

Overall creative effectiveness: 5.2/10. Brand memorability: 5.9/10. Response potential: 4.8/10. Creative archetype: anthem.