Full Transcript

we've been here for ages relax look, we need to share the biscuit you go for it man, I'm stuffed I can't last much longer the big daddy box meal, a massive daddy burger, plus original recipe chicken, side large fries and large drink, perfect for those long afternoons look, rescuers all for just £4.89

Ad Story

Two people stuck waiting for ages argue over sharing a biscuit as hunger builds. One reveals the KFC Big Daddy Box Meal with a big burger, chicken, fries and a drink, positioned as ideal for long afternoons. The offer lands on price: £4.89, with the product name and KFC shown on the endcard.

KFC commercial featuring The Big Daddy Box Meal showing The Big Daddy Box Meal, KFC Chicken Burger, KFC Fried Chicken Piece from 2007

Creative Analysis

Overall creative effectiveness: 7.1/10. Brand memorability: 7.4/10. Response potential: 5.4/10. Key strengths: Humor (misdirect + reveal), Value proposition, Appetite appeal / food cinematography. Creative archetype: problem_solution.