Ad Story

The ad opens with Sol de Janeiro branding and a “Hey, goddess” message. Glamour close-ups and supers position the body care as “divine,” highlighting Brazilian Bum Bum Cream and its caffeine-rich guaraná. It ends on an endcard repeating “IT'S TIME TO worship YOU” alongside Sol de Janeiro Body Care and the product name.

Sol De Janeiro commercial featuring Brazilian Bum Bum Cream showing Brazilian Bum Bum Cream, Beija Flor Elasti-Cream, Bom Dia Bright Cream from 2023

Creative Analysis

Overall creative effectiveness: 6.6/10. Brand memorability: 5.6/10. Response potential: 3.8/10. Key strengths: Sensorial product demonstration, Premium, ownable visual world, Range breadth communicated fast. Creative archetype: product_demo.