Full Transcript

the mystery speed MOOC always kept you guessing he left you in the dark about the broadband speed you're getting so we advise you on your line speed before you join O2 and to be certain always running well, we'll be back in touch with you get speed advice and line check from O2 we're knobbling broadband niggles

Ad Story

The ad frames broadband speed as a mystery that leaves you guessing in the dark. O2 says it will advise you on your line speed before you join and will stay in touch to keep it running well. It ends with an endcard for O2 Home Broadband and Home Phone and the line “We’re better, connected.”

O2 commercial featuring O2 Home Broadband and Home Phone showing O2 Home Broadband, O2 Home Phone from 2010

Creative Analysis

Overall creative effectiveness: 6.3/10. Brand memorability: 5.6/10. Response potential: 4.4/10. Creative archetype: problem_solution.