Full Transcript

This is Hayley Westenra and her new album, Treasure 15 beautiful songs, one pure voice Hayley Westenra, Treasure, her new album, Out Monday

Ad Story

Text-led promo introduces Hayley Westenra and her new album, Treasure. The ad highlights "15 beautiful songs" and "one pure voice" while repeatedly showing the album/artist name. It ends by announcing the release timing: "Out Monday" alongside Universal Music branding.

Hayley Westenra commercial featuring Treasure (new album) showing Hayley Westenra 'Treasure' album from 2007

Creative Analysis

Key strengths: celebrity/artist presence, music/vocal emotionality, message simplicity. Creative archetype: celebrity_endorsement.