The Best A Man Can Get

Full Transcript

You're looking sharp, you're looking good, you've come so far, and we know how to make the most of who you are, faces, it's plain to see The Gillette Attra Plus system with the lubricant smooth script for the best a man can get

Ad Story

A voice-led spot praises the viewer for looking sharp, then introduces the Gillette Atra Plus shaving system. The ad highlights a lubricant strip for smoothness and ends on the brand and tagline “The Best a Man Can Get.”

Creative Analysis

Overall creative effectiveness: 8.3/10. Brand memorability: 9.1/10. Response potential: 3.9/10. Key strengths: Aspirational lifestyle montage, Warm family bonding, Clear product benefit claim. Creative archetype: slice_of_life.