Keith Harris

Full Transcript

I mean, it's been hard, you know, I missed this celebrity perks, the five-star hotels and I even have to sell Orville to a man in a pub. I mean the thing is I'm still funny. I bought this for me, look, my new creation. Hello, hello, hello. I think he's something back on TV, don't you? I think you're right, Mr Socrates. He's a bit odd. Sock, odd, sock. He won't be a VIP this red noob stay. But you could be. Buy your Kleenex comic relief pack and text him on a fab VIP weekend. It's okay.

Ad Story

A down-on-his-luck celebrity jokes about missing perks and shows off a quirky creation. He banters with “Mr Socrates” and riffs on being a VIP. The ad ends by urging viewers to buy a Kleenex Comic Relief pack and text in for a chance to win a VIP weekend.

Creative Analysis

Overall creative impact: 8.1/10. Hook power rating: 4/10. Emotional resonance: 6.5/10. Strong overall creative execution. Strong brand-building potential. Key strengths: celebrity/character comedy, wordplay/pun payoff, promotion incentive. Creative archetype: testimonial.