Full Transcript

Well, the trouble is, when you've got kids, and they get fashion conscious, don't they? Oh, yeah. And they says, can I have my jeans, or can I have this and the other? And they don't want it, Samora, they want it now. Yeah, so put it in the electric tumble dryer. You've got to plug it in, haven't you? And switch it on. Oh, that's nothing easy, isn't it? Bob's your uncle. He's done. Lovely. No moaning anything to keep him quiet. Oh, I know. For all your creature comforts, tumble dry electric.

Ad Story

Two adults chat about how kids want their clothes immediately once they get fashion conscious. They suggest using an electric tumble dryer—just plug it in and switch it on—ending with the line and endcard tagline, "For all your creature comforts" from TUMBLEDRYELECTRIC.

Heat Electric commercial featuring Electric tumble dryer showing TumbleDry Electric dryer, Electricity services from 2007

Creative Analysis

Overall creative effectiveness: 8.1/10. Brand memorability: 7.6/10. Response potential: 3.4/10. Key strengths: Humor via anthropomorphic puppets, Relatable problem-solution framing, Distinctive visual world. Creative archetype: problem_solution.