Full Transcript

It's you're turn We've got the best drug in the world It's England all the way England all the way Hell up for it No The conditions in South Africa will be perfect Come on, let's go for it Yes, we're going to win the World Cup We're going to Got the feeling, get to Ladbrokes Bet online, in shop or call us on 800 169 1966

Ad Story

A group of England supporters hype each other up about England winning the World Cup, debating conditions and confidence. The ad ends with the line “Got the feeling, get to Ladbrokes” and an offer for England to win the World Cup at 7/1, plus ways to bet online, in shop, or by phone.

Ladbrokes commercial featuring Sports betting (England to win World Cup 7/1) showing Ladbrokes Betting Services from 2010

Creative Analysis

Overall creative effectiveness: 7.3/10. Brand memorability: 7.1/10. Response potential: 5.9/10. Key strengths: celebrity endorsement, humor / absurd spectacle, nostalgia / national pride. Creative archetype: absurdist.