Full Transcript

On the island of New Guinea, this bird of paradise is about to attempt to find a mate. Ooh, baby, I'm a love man. That's what they call me, I'm a love man. I'm six feet one way, 210. Going to happen pretty fast. A long legend. But you are not a bird of paradise. Ever wondered where you'll find a date? At Friends Reunited Dating, you'll find half a million people, which means there's sure to be someone special waiting for you. So to find romance, friendship or even true love, search free at friendsreuniteddating.co.uk. You'll never know unless you go.

Ad Story

A nature-documentary scene shows a bird of paradise trying to attract a mate, with humorous lines about being a “love man.” The ad then pivots to the viewer, saying they’re not a bird of paradise and suggesting where to find a date. It ends by urging viewers to search free at friendsreuniteddating.co.uk for romance, friendship, or true love.

Friends Reunited Dating commercial featuring Friends Reunited Dating (online dating service) showing Friends Reunited Dating service from 2007

Creative Analysis

Overall creative effectiveness: 7.3/10. Brand memorability: 7.1/10. Response potential: 5.9/10. Key strengths: Pattern-interrupt visual hook, Humor via anthropomorphism + irony, Relatable problem framing. Creative archetype: absurdist.