Full Transcript

I can wait, he says, very good at waiting, and he certainly is, that's naughty Meanwhile, back in the hallway, well here we are, is it just me or are things getting a little bit tense? Real apple drenching, 6.4, woof, you know when you've been tango'd

Ad Story

A comedic scene plays out in a hallway as someone boasts about being good at waiting while tension builds. The ad punctuates the moment with the product callout “Real apple drenching, 6.4” and ends on the brand line “you know when you’ve been tango’d,” reinforced by an endcard reading “You know WHEN You’ve BEEN TANGO.”

Tango commercial featuring Tango apple (6.4%) showing Tango Apple drink, Green apple from 2007

Creative Analysis

Overall creative effectiveness: 7.4/10. Brand memorability: 7.5/10. Response potential: 3.2/10. Key strengths: Comedic tension build, Visual shock/novelty, Iconic tagline mnemonic. Creative archetype: absurdist.