Full Transcript

They were born different, born with very special gifts, and extraordinary talents, born to change the lives of millions. Bedtime, five more minutes, Mama. Bedtime. Destiny brought them together, time to fly. Hello, Mr Jacobs. Now they're flying to save us all. Saving us from the bland, the beige, and the common can't be bothered. They are a welcome splash of red, in a weary world of gray, flying in the face of ordinary.

Ad Story

A dramatic voiceover describes gifted individuals brought together by destiny and "time to fly." They are framed as heroes saving the world from "the bland, the beige, and the common," ending on an endcard reading "Upper Class #fitfoo."

Virgin Atlantic commercial featuring Upper Class #fitfoo showing Virgin Atlantic Upper Class service, Air travel from 2013

Creative Analysis

Overall creative effectiveness: 6.8/10. Brand memorability: 7.1/10. Response potential: 3.4/10. Key strengths: Cinematic mythmaking voiceover, Strong central metaphor (red vs beige/grey), Pattern-interrupt opening. Creative archetype: absurdist.