Full Transcript

Oh, good heavens, what's that you've got there? That's my new electric ceramic hole cooker. Oh! You wash this, I bet you like this, look. Turn it now. That's the halogen. It just comes up straight away and starts cooking. Is it very easy to clean? Oh, yeah. Just wipe over and it's clean. It's wonderful, isn't it? I can even make my face up in that. For all your creature comforts, cook Electric.

Ad Story

A woman shows off her new electric ceramic hob cooker to a friend, demonstrating how the halogen heats up quickly and how easy it is to clean with a simple wipe. The ad ends with the line 'For all your creature comforts' and a mention of Electric. (Transcript; endcard OCR 27.0s-32.0s)

Heat Electric commercial featuring Electric ceramic hob cooker showing electric stove from 2007

Creative Analysis

Overall creative effectiveness: 8.5/10. Brand memorability: 7.5/10. Response potential: 3.5/10. Key strengths: Distinctive character-led format (claymation birds), Clear product demo (fast heat), Simple, relatable benefit (easy cleaning). Creative archetype: product_demo.