Full Transcript

An athlete, like me, has to be able to come in from doing a training run and be warm in all the rooms Oh, if you're going to replace your existing heating, you've got to go for something that's economical, worry free, from a bit of a worrier I like to cuddle up in my own home, it's not nice to get out of bed and be freezing, I need to be warm One thing about installing new electric heating is that you've got no kind of worries like that, and that's magic For all your creature comforts, Heat Electric

Ad Story

An athlete and other speakers describe wanting a warm home after training and in bed. They recommend replacing existing heating with economical, worry-free electric heating and call it "magic." The ad ends with the Heat Electric brand and the line "For all your creature comforts."

Heat Electric commercial featuring Electric heating installation/replacement showing electric storage heater from 2007

Creative Analysis

Overall creative effectiveness: 8.3/10. Brand memorability: 7.6/10. Response potential: 3.5/10. Key strengths: Humor via anthropomorphism/incongruity, Problem-solution comfort framing, Clear benefit language (economical, worry-free). Creative archetype: testimonial.