Full Transcript

It was a good time to be around, you know, I was Bobby Darrow, I was somebody, and then of course I had all the endorsements, I did all the things that come with it, all the shots in the Glossy Macs, and now I'm never on a telly, never He won't be a VIP this Red Notes Day, but you could be, buy your Kleenex Comet Relief Pack and text him on a fab VIP weekend Isn't fair

Ad Story

A man reminisces about past fame and endorsements, lamenting he’s no longer on TV. The ad says he won’t be a VIP this Red Nose Day, but viewers could be by buying a Kleenex Comic Relief Pack and texting in for a chance to win a VIP weekend. It ends on a co-branded endcard with the line “let it out.”

Kleenex commercial featuring Kleenex Comic Relief Pack showing Kleenex tissues (Comic Relief edition) from 2007

Creative Analysis

Overall creative effectiveness: 6.8/10. Brand memorability: 5.4/10. Response potential: 5.8/10. Key strengths: Humor (character-driven washed-up celeb), Clear promotional mechanic (win VIP weekend), Product-as-prop payoff. Creative archetype: testimonial.