Christmas 2010

Full Transcript

It's a little bit funny There's feeling inside I'm not one of those Who can easily hide I don't have much money But boy, if I did I'd buy a big house where We've got length of it This is a song Oh God, now that it's done

Ad Story

A song plays with romantic lyrics about wishing for money to buy a big house. On-screen text notes a featured toys range with prices. The ad ends with John Lewis branding and the johnlewis.com URL.

Creative Analysis

Overall creative impact: 7.4/10. Hook power rating: 4.3/10. Emotional resonance: 5.4/10. Solid creative with room for improvement. Strong brand-building potential. Key strengths: Emotional storytelling (sacrifice → giving), Music as narrative device, Relatability / authenticity. Creative archetype: emotional_story.