Full Transcript

raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens, brown paper packages tied up with strings, these are a few of my favourite things, cream coloured ponies and crisp apple strudels, doorbells and sleigh bells and schnitzel with noodles, wild geese that fly with the moon on their wings, these are a few of my favourite things, girls in white dresses with blue satin sashes, snowflakes that stay on my nose and eyelashes, silver white winters that melt into springs, these are a few of my favourite things, when the bee stings, when I'm feeling sad, I simply remember my favourite things and then I don't feel...

Ad Story

The ad uses the spoken/sung lyrics of 'My Favourite Things' as a rhythmic montage bed. The brand is held back until a late endcard where the SKODA name appears. No explicit offer or call-to-action is shown in the provided evidence.

Skoda commercial featuring Skoda (brand ad; specific model not shown) showing Skoda Fabia (car made of cake) from 2007

Creative Analysis

Overall creative effectiveness: 7.0/10. Brand memorability: 7.6/10. Response potential: 3.8/10. Key strengths: visual distinctiveness / craft spectacle, music-led nostalgia, curiosity gap / reveal structure. Creative archetype: anthem.