Trees

Full Transcript

Does planting trees have anything to do with great tasting tea? Not really. But by drinking Yorkshire Tea, you've helped us plant nearly 3 million trees with Oxfam supporting people in need. So, thanks a million. Yorkshire Tea. Try it. You'll see.

Ad Story

The ad asks if planting trees relates to great tasting tea, then says not really. It explains that by drinking Yorkshire Tea, viewers have helped plant nearly 3 million trees, with Oxfam supporting people in need. It ends with thanks and the line 'Try it. You'll see.' alongside Yorkshire Tea endcard branding.

Creative Analysis

Overall creative impact: 5.540987940799844/10. Hook power rating: 5.6/10. Emotional resonance: 5/10. Key strengths: Clear cause-impact proposition, Credibility via partner, Understated UK tone. Creative archetype: rational_argument.