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Dominos - Anticipation | Guinness | TellyAds

Ad Story

A short spot ends with an endcard showing the Drinkaware website. The on-screen text reads DRINKAWARE.CO.UK, directing viewers to the responsible drinking information site.

Guinness commercial featuring Drinkaware (responsible drinking information) showing dominoes, books, furniture from 2007

Creative Analysis

Overall creative effectiveness: 6.6/10. Brand memorability: 5.8/10. Response potential: 4.3/10. Key strengths: mystery/curiosity build, spectacle/scale visuals, cinematic tension tone. Creative archetype: absurdist.

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Dominos - Anticipation

Guinness•2007•0:30•Charity

Endcard directs viewers to DRINKAWARE.CO.UK for responsible drinking info

A-

Safety Grade: A-

Good

Light persuasion within normal bounds

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Comments

👀

Twenty-seven seconds of dominos and a donkey, then a website like it was obvious all along.

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