Full Transcript

Cravendale is no ordinary milk. It's filtered to make it purer. Cravendale tastes so good, owls want it back

Ad Story

The ad claims Cravendale is no ordinary milk, filtered to make it purer and better tasting. It ends by saying the milk tastes so good that owls want it back, before an endcard shows the Cravendale PurFiltre fresh semi skimmed milk branding and the line 'The cows want it back'.

Cravendale commercial featuring Fresh semi skimmed milk showing Cravendale fresh semi skimmed milk from 2010

Creative Analysis

Overall creative effectiveness: 8.9/10. Brand memorability: 8.0/10. Response potential: 3.6/10. Key strengths: Pattern-interrupt opening (thriller tone for milk), Humor via incongruity/absurd premise, Sustained suspense pacing keeps attention. Creative archetype: absurdist.